People may wonder that what the regional differences are between … true differences between consumers in Hanoi and Ho Chi Minh City. Vietnam – one country; diverse consumers. Nielsen Vietnam explores the regional differences between Hanoians and Saigonese.
What are the regional differences between Hanoians in the north and Saigonese in the south?
We all know the old adages and stereotypes about each region and its people, but what are the true differences between consumers in Hanoi and Saigon and what does this mean for brands in Vietnam?
The Nielsen Company Vietnam’s HCMC v Hanoi: Regional Differences study found these differences are vast and translate to varied behaviors and attitudes particularly when it comes to consumers’ decision-making process and how they cope with tougher economic times.