The State of Social Networks in Vietnam

The State of Social Networks in Vietnam – Social Network: The Open Platform Conference – New World Hotel, Ho Chi Minh City, 27 August 2011
Joe Nguyen Vice President, SEA & India | comScore, Inc. ( NASDAQ:SCOR) hp+65 9478 2100 | emailjnguyen@comscore.com

1. So What Does Vietnam’s Social Scene Look Like Today?
2. Social Networking Sites Continue to Grow in Vietnam
   Internet Audience 15+ accessing Internet from Home or Work
   Source: comScoreSegment Metrix Vietnam, July 2011
3. Top Categories Visited by Vietnamese
   Internet Audience 15+ accessing Internet from Home or Work
   Source: comScoreMedia Metrix Key Measures Vietnam, July 2011
   102
4. Social Networking Sites Continue to Grow in Vietnam
   Internet Audience 15+ accessing Internet from Home or Work
   Source: comScoreMedia Metrix Key Measures Vietnam, July 2011
5. Non-Vietnamese Social Networks are still hanging on
   Internet Audience 15+ accessing Internet from Home or Work
   Source: comScoreMedia Metrix Media Trend Vietnam, July 2011
6. Social Media Users Tend to be Young
   Internet Audience 15+ accessing Internet from Home or Work
   Source: comScoreMedia Metrix Demographic Vietnam, July 2011
7. Zing Me’s Users Tend to be Young
   Internet Audience 15+ accessing Internet from Home or Work
   Source: comScoreMedia Metrix Demographic Vietnam, July 2011
8. Facebook’s Users Tend to be Young
   Internet Audience 15+ accessing Internet from Home or Work
   Source: comScoreMedia Metrix Demographic Vietnam, July 2011
9. What Do These Young Social Networks Tend To Do Online?
   Internet Audience 15+ accessing Internet from Home or Work
   Source: comScoreMedia Metrix Cross Visiting Vietnam, July 2011
10. In Summary…
    1) Internet users continues to grow in Vietnam, and News/Information, Search, Instant Messenger, and Social Networks usage are higher than the WW average
    2) Social Media has been growing rapidly in Vietnam with Zing Me reaching over half of the SN users
    3) Social Media Users in Vietnam tend to be younger 15-24 year olds, and they are “aspirational”.